When does 25 equal 41?
Uncategorized
Nov 20, 2024
This isn’t some kind of new math, it’s much more a reality of the mortgage industry. So, what do I mean by saying when does 25 equal 41? Simple, there are about 25 days left from today to produce a loan that will close in 2024. Where does the 41 come into play? There are 41 days left until January 2nd, 2025, is the first business day of the year. How does this math work? Let me show you:
- If you aren’t willing to push hard to put together a deal that needs to close by the end of the year, you aren’t likely willing to work through all the parties and excuses to take time off when it’s full-on holiday season!
- If you aren’t prepared with a plan to maximize your efforts and leverage your abilities to get things done by the end of the year, then you are likely just another originator that looks like every other milk toast, two or three deal a month originator, just coasting through the end of the year finding excuses not to succeed.
- If you aren’t sharing a positive message with the people in your market and in your database about how there is still time to close by the end of the year, and to compete in a market with limited competition for homes that sellers would love to sell, then you aren’t going to differentiate yourself from anyone else, so you will be just like everyone else!
- If you are sharing, your message will likely resonate with the people and referral partners in your market so it will differentiate you enough that you might just establish opportunities and relationships that may very well carry you well beyond these last 25 days of 2024 production into 2025!
- Last but certainly not least, pushing hard for those last 25 days will earn you an audience with those still working those last 16 days that might just want to call YOU to see how you might work together to make 2025 all it can be?
If you won’t work hard the next 25 days, you might as well go on vacation and come back January 2nd! So how does 25 equal 41? Simple, you work the 25 and earn the right to be called on for the entire 41 days. Don’t work them, and we all know that 0+0=0. If you need a plan, it’s [email protected]