Your message matters
Just a couple of weeks left to get deals in and get them closed before the end of the year! Those coming in to start the process may be few, but they are serious! Buyers coming in today will also have a short window of opportunity as other potential buyers choose to sit on the sidelines in December and “wait until after the holidays” before getting back into the search! Those who make this choice could be costing themselves dearly! Here are a few things to think about:
- With people putting off the search, there is less competition in the market for those available homes.
- Seller’s that will show their homes in December are likely serious about selling and more likely to negotiate key points of the deal if you can close quickly!
- With new buyers entering the current market and those who will re-enter the market in January, individual buyers will face more competition for each house, and sellers will notice!
- What is the cost of waiting as home prices continue to climb?
The message must be clear! NOW is a great time to get out and buy a house! While others are sharing stories about how now is not a great time to buy, or that “nobody” wants to put a deal together during the holidays, or that it’s too late to get a deal done by the end of the year; YOU have a chance to share the message of “I can” and “I can help YOU get it done!
How many people can you help get it done before the end of the year? One team I work with set a goal the week before Thanksgiving (maybe I pushed them into it) of combing their pre-approvals of those who had been less active in their search and share with them the opportunity to get a deal done by the end of the year. We set a target of adding 10 new deals to close in December. As of today, they have 9 deals in the pipeline so far, with 15 days to go! Things that can be accomplished when you understand that YOUR MESSAGE MATTERS!
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